Whether you like to call the album Kids on Drugs, King OverDose, or Kill Our Demons, it’s clear that J. Cole has a lot to get off ofhis chest with creating this incredible body of work.
“God was just giving it to me like ‘Here nigga, I’ll write it for you just take the credit,’” he reportedly said to the crowd regarding the two weeks working on this 5th album. It’s been over a year since we last heard from Cole world when he dropped his last album 4 Your Eyez Only. The whole social media world turned to chaos when Cole went onto his social media change up his avi and dropped the album title & listening sessions both in NYC and London on two separate occasions.
It felt great hearing Cole sounding motivated and hungry again with rapping and getting the message across for KOD. Cole is a polarizing figure. Whenever he just ups and decided to come out of the blue because he just says something to get off of his chest, the people will stop look, pay attention, & listen. What’s crazy is how even with all of this notoriety around him, you just how in the fuck is this man famous because at times it’s like he never tends to act like he’s famous at all. Once he’s completed everything needed in regarding his album, he suddenly goes back into hiding until the next go round.
There’s so much to soak in regarding Cole’s album. He’s explained the meaning behind the three names of the album & prompts the listeners to create their own interpretations with the album on his twitter. After carefully soaking in the album, whether it was through personal leisure, the gym, the whip, etc, i can officially confirm for myself that this was the best that I’ve heard from Cole since around 2013 with Born Sinner. Outside of Cole really rapping his ass off, he also gave the listeners substance and meaning behind each of the tracks throughout the album. Here were some of the themes covered throughout KOD.
The concept of addiction arises as Cole teaching this crash course topic to uncover different addictions rooted in our everyday living, especially with the younger generation. In the album trailer for KOD, you can hear a disoriented voice of Cole (or rather we say kiLL edward) talking about the Kids on Drugs concept. “If I turn on the TV right now, it's not going to take long for there to be advertisement that says Are you feeling down? Are You been having lonely thoughts ? And then they shove a pill in your face.”
Whether it’s an addiction to chasing that almighty dollar (ATM, Motiv8, Brackets) , social media love (Photographs), Sex (Kevin’s Heart), Drugs and alcohol (Friends, Once an Addict Interlude), etc. Each level of addiction plays a role on the album. While speaking on the subject for King Overdose in the trailer, Cole continues discussing addiction but more on self accountability basis informing listeners that he also has been and continues to be afflicted by the same methods of escape. That’s another way of letting others be aware that they're not the only ones. His overall end goal for this album as described during the portion for KIll Our Demons, is to face the demons that we run from, own up to them, and figure out the life traumas we faced that got us to our current predicaments that we’re in now.
MONEY & SOCIAL STATUS
Society has two of the most important aspects in life: Money & social status. These two subjects are constantly thrown in our faces around when a point is being brought up. It’s a mechanism people use when they want things going their way. When you’re dealing with people from different walks of life, you find that sometimes the only thing they bring to the table is their social status and money, which then results in a plethora of superficial relationships. Everybody is on a chase to obtain that almighty dollar regardless of where our morals stand in life. Without listening to the lyrics, ATM sounds like a banger but when you get in tune towards what’s actually being said, Cole is really describing him being caught up in a rat race chasing that almighty dollar
I know that it's difficult/ I'm stackin' this paper, it's sort of habitual/ I blow the residual/ And fuckin' yo bitch like its part of my ritual
Pardon the visual/ But money, it give me a hard-on it's typical/ I want it in physical/ A million dollars, I count up in intervals/ Without it I'm miserable