Posts tagged albums
Random Acts of Podcast EP242: Platinum With One Feature

On this week's episode of RAOP @mymannemcee returns to the podcast to sub in for Devin. We go into full details of this years WWDC 2019 Apple keynote, break down the @RNCRADIOLIVE Top 10 Rappers Of The Decade List, Top 5 albums so far this year and a ton of other topics. Remember to send in YOUR questions, #TheyNeedTheirAssBeat or #RealNiggaOfTheWeek submissions, email us at MAIL@RAOPodcast.com or call 424-260-RAOP to leave a voicemail.

As Justin Bieber readies to drop much anticipated new music, enjoy this Barber's Chair playlist of the best hits in Bieberveli's arsenal! 
Apple Music: https://apple.co/2HdG2yN
Spotify: https://spoti.fi/2HbTcME
Tidal: http://bit.ly/bieberveli

Throw your diamonds up for more than a decade of heat with the new TIDAL-exclusive Roc La Familia playlist from The Barber's Chair! The greatest hits from the most prolific label in hip hop history.
Listen here: https://tidal.com/playlist/dfcd8a98-7eb0-473e-8666-170acc564443

Listen to the new bangers playlist on Spotify, Tidal, and Apple Music!
Tidal: bit.ly/tidalbangers
Spotify: bit.ly/spotifybangers
Apple Music: bit.ly/applebangers

WrestleMania might be over but you can still rep Becky Two Belts with the brand new #FreeTheMan tees up now on the Barber's Chair Net merch shop
teespring.com/stores/the-barbers-chair
or
teespring.com/freetheman

The art of the album rollout

How do you garner attention from a hyperactive, ADHD society? In terms of effectiveness, it's one of the toughest questions for people in the industry to answer definitively.  We chew up, digest, and discard new music at such a rapid pace that we don't even get to fully enjoy projects that were months, if not years in the making. For that reason, record execs, management teams and solo promoters have to be creative with how they roll out an artist's music.

Many albums, some careers, have fallen by the wayside due to poor marketing. Maybe the material was weak, but at the same time a whole bunch of weak shit gets several thousand spins upon release. The latter HAS to be a byproduct of effective promotion (or payola, but that's a whole other discussion).

Maybe the label is to blame for not putting enough stock into the artist. But at the same time, it's not the 90s, B. With social media, you should be able to promote yourself without being completely reliant on a major label. So what can you do? The bottom line is: you gotta be creative and you gotta be persistent.

Let's take a look at a few ways artists have recently announced projects that we'll see in 2018.

Traditional

The most straightforward method of letting the world know that you have new music on the way. A standard proclamation of "I'm about to drop a project," coupled with the lead single or a snippet of it, usually kicks off the process. It's typical for most artists to announce their projects 1-2 months in advance, but some like to leave it ambiguous. No definitive release could mean they're waiting for samples to clear, the project is nowhere close to being done, or they wanna blindside their fans. 

Artists like to slowly build on that anticipation in the following weeks. Drop some visuals to lead single, unveil the cover art, tracklist and features, things like that. Then artists will go through a car wash of radio and print interviews. Major labels will give top financial marketing priority to the music acts they believe are most profitable. That means excessive billboards, advertisements, placement on late-night talk shows. People that reside on the Billboard Top 40 benefit most from this.

Unconventional

Breaking free from the formulaic chains of the music industry is a beautiful thing. More and more artists, especially independents and up-and-comers, are innovating the way we look at promotion. Instead of the archaic schedule of announcement > lead single > interview > release date, a simple heads up is starting to become the norm. This, of course, works best for artists that have a strong core or large following. If you're a SoundCloud rapper with 100 followers, regularly getting 25 plays a song, don't do this (if a tree falls in the forest...).

An ambiguous release date can open up the door to a lot of creative options. For example: random clips of studio sessions have frequently popped up all over social media during the past five years. Clips don't have to mention a release date; they let the eager public know that something - a snippet, a whole track, a whole project - is on the way or is being worked on.

Unexpected drops like Lemonade, What A Time To Be Alive, and Without Warning made a major impact because of the shock value. This can only be accomplished by the hottest artists during the social media age. It'll be interesting to see how these creatives and their management/promotional teams will utilize social media in 2018 and beyond. 

Confrontational

By far THE corniest and THE goofiest way to attract attention to yourself is the confrontational route. Legitimate beefs, specifically in hip-hop, occurred all the time in the 90s and 00s. But since the start of this current decade, it seems like certain artists will say a flippant statement towards one of their peers, just for the sake of attention.

The rationale behind the diss could be that a particular artist or group feels like they aren't getting enough shine or the artist(s) they diss is getting too much shine. I'm not saying people shouldn't voice their opinions and displeasures; call a spade a spade. But if you say "my new album/cookbook/TV Show/whateverthefuck drops in a month!", you can miss me with the bullshit. We all see through this facade.

Dissing someone else as a means to regain relevance or to get on the map shouldn't be the way to go. It's a gimmicky trend that most can recognize from a mile away, especially from repeat offenders. When timed well, it can draw a great deal of attention towards your platform. If it backfires, good luck trying to make your way back into a tight-knit music industry. Even if it is successful, one's public perception could forever be that hatin' ass fool outside the club. Truly is a lose-lose situation.

Most anticipated albums of 2018

There’s a couple of things that come to mind when I think about New Years; it’s new beginnings, new energy, new people, new opportunities, and most importantly, new music. Every year when it feels there’s no way the music atmosphere can get that better, I’m  hit me with that “Iight BET” text message from the new year.  New music releases in 2018  means new sounds, waves, flows, tunes, artists, etc. When it’s not the usual artists dominating, there’s always some new faces that make big noise for themselves.  Despite push back old heads give us, music is in a great spot. With all of these diverse  categories of hip-hop specifically tailored to different crowds, you would think complaining about the state of music would experience some cutback.  But people are never satisfied. Either way it goes,  I’m excited to hear  what’s in stored for our 2018 Life soundtrack. I’ve come up with the list of rappers whom in which I’m excited for releasing new music this year.

Migos - Culture 2

Coming off an astounding year, Migos are already prepping for their upcoming album Culture 2, which drops on January 26th. This release falls a day before the one year anniversary of Culture. With two single already in rotation (Motor Sport and Stir Fry), I’m interested in what direction the group is taking the sound & vibe this next go round. I don't know if it’s because of the Quality Control compilation release, but the buzz doesn't feel entirely the same as it did last year. However, I have faith in Migos to drop that flame. I'm looking forward to hearing my guy Offset (aka the BEST MIGO out the group) to do work on the album. . 

Rae Sremmurd - Sremmlife 3

SremmLife 3 has been teased on several occasions by Mike Will Made It and the group through social media and interviews. Back in August while with speaking with Tim Westwood , Swae Lee confirmed that SremmLife 3 was just about complete. Prior to that, Slim Jxmmi initially said initially that the third album was going to be a departure from the Sremmlife series, but later, Swae changed the plans up. We haven’t got an actual release date yet, but we were told it’s supposed to drop sometime in January. I’m not sure if it will since release dates always change, but I’m certain Sremmlife 3 will drop for us sometime in the first quarter of 2018.

On a side note, I really wish they would start dropping their albums in the spring time so their records could blow up and get in the summer rotation.

YG- Just Re’d Up 3

When we last heard YG on his Red Friday EP, he said on Public Service Announcement intro "Just Re’d Up 3 coming soon.” YG has been quietly working in the lab, whether with Mustard for the album or assisting with features with other rappers. He’s dropped some loosie singles post-Still Brazy in Fuck it up, YNS & Pop it Shake It. It’s about to be about two years since Still Brazy dropped (which i think is top album of 2016 despite some push back since the album missed Mustards’ presence) and I think it’s about time for a new YG album in order to prep us for the summer.

Nipsey Hussle - Victory Lap

It's about DAMN time our playa’ potna Nipsey Hussle is finally dropping Victory Lap on February 16th. I’ve been a fan of his music since Hussle in the House dropped and he’s grabbed me with his mixtapes series Bullets Aint Got No Name and The Marathon. After Crenshaw dropped in 2013, Nipsey started teasing us with Victory Lap, but it was starting to reach Detox status. But it seems like Victory Lap is finally about to happen. If my boy Cyhi could delay his album process and drop heat like No Dope on Sundays, then I have all the faith in Nipsey.

Travis Scott- Astroworld

Travis Scott is for the people and he proves it every single time with each new project release. Birds in The Trap Sing McKnight is still holding it down as we’re we wait for Astroworld. Huncho Jack with Quavo was cool and all, but we all are waiting for what’s coming with their own projects. Last year, Trav dropped three throwaway records; Green and Purple with Playboi Carti, The Butterfly Effect, and A Man. I’m anxious to hear what new sounds he's got cooking in the works with Mike Dean. He had a great all star cast on his last album and i’m interested in who's making contributions this next go round. Will he outdo Birds and Rodeo? Stay tuned.

Schoolboy Q- TBD

Blank Face was the album of 2016, point blank period. Schoolboy Q came through with the heat and it still sticks today. If you follow Q on Snapchat or his IG stories, then you would know he’s putting the finishing touches on his next album. He’s already warned us that he’s taking the mainstream route with the production. We don’t know much about the new album yet but I can guarantee you that Q’s is about to lace us with some heat the TDE way.

Jay Rock - TBD

Jay Rock has been silently working on his next album for awhile now. TDE has already made their power move by dropping King’s Dead with Kendrick and Future, which not only will serve as a single for The Black Panther but also the first single off his upcoming Album. We don’t have a lot of information regarding the album, but judging off the snippets, I'm looking forward to the album. I can’t wait until the second single comes out.

Future - TBD

We’ve been long overdue for a new solo Future album. Last year, he pulled a double whammy on us dropping FUTURE & HNDRXX, both albums which could possibly be argued as the best albums of 2017.  The only thing missing is a Grammy nomination but only time will tell.

Between the rumors of Beast Mode 2 with him & Zaytoven and finding he will be curating the soundtrack for the Superfly remake, there’s no telling exactly what direction Future is going to go with his music. All we can tell you is that expect some new heat soon. To keep it a buck, I really hope somehow we can add No Wallet into the mix.

Drake - TBD

At the end of “Do Not Disturb,” Drake said,  “Takin summer off, cause they tell me I need recovery/ Maybe gettin’ back to my regular life will humble me/ I’ll be back in 2018 to give you the summary.”  We really don’t know what Drizzy has in stored for us this year, but based on the snippets that’s dropped on social media, he’s been working. Even though I would much rather prefer him to take the year off and really put his foot into the next album, he’s going to do what he want to do. All I can hope for is more flame to come on the way.

Kanye West - TBD

As an OG Kanye stan,  these days I feel bittersweet about him as a whole from his recent music to how he is as a person.  Even though I’m not as fond of him as I was before, there’s still some love for Uncle Ye deep down. Not only do we want the best for him, but we also want the mild sauce flowing back in his veins.

He was very quiet for the most of 2017 minus a verse on Cyhi’s Dat Side. We’ve heard from numerous members of G.O.O.D. Music that Kanye is back on his “five beats a day for three summers” flow. I’m not believing anything until I actually hear it. But the good thing about Ye’s music is that you’ll never know what to expect from him. So for that, I’m interested to see where he will take it since he’s been so quiet.