Posts tagged Social Media
Social Media Users Anonymous

Real quick question: what’s the first thing you do when you wake up in the morning?

For a lot of people, that phone is grabbed and they’re tuned into the wonderful world of social media. Most would argue there isn’t anything wrong with this habit, but when does it become harmful? When does a habit become an addiction, and what does the line between the two comprise of?

One thing that made sense in Kanye West’s recent storm of tweets (and there weren’t many) was the idea of using your morning to get in tune with yourself before logging into the madness of the Internet. With so much going on today, it’s almost a need to know what’s going on. Considering our president, I’d say the concern is warranted. However, when does it become more than a concern and almost like a drug? Like you literally can’t go days without it. If you get a little tingly in the pants when your tweet goes viral or your Instagram posts are consistently hitting over 100 likes, you may have a problem.

Nothing wrong with wanting attention. Nothing at all. We’ve conditioned ourselves to be angry at people who enjoy being noticed. It’s when you’re doing the absolute most to garner said attention that it becomes an issue. I’ve written about The Clout Effect before, so I won’t delve deeper into this realm. However, this can be a derivative of social media addiction.

Ever log out of Twitter and literally hop right back into the app just off muscle memory alone? Ever hop on Facebook and find yourself scrolling so far that you look up and hours have passed? A thorough definition for addiction is ‘the state of being enslaved to a habit or practice or to something that is psychologically or physically habit-forming,’ word to Dictionary.com. I’ve seen people give up social media for lent because it was that distracting to their everyday lifestyles.  Being enslaved may sound dramatic but when your tasks go underway because you’re too busy laughing at Twitter, you might want to make some changes. So many of us are procrastinators by nature, and social media definitely hasn’t helped to remedy that. As a member of Social Media Users Anonymous (hey, the first step is admittance, right?), I have a few tips that have helped me.

It’s always important to detox yourself when you’ve been far too immersed in the thoughts and feelings of others. Reading social media every day all day can weigh heavy due to the discussions of very serious topics. There are some who issue trigger warnings for those more sensitive to what’s shared, but not everything has a shield before you see it. Unless you do social media management for a living or have a business to run where you command your own accounts, it’s ok to take a break sometimes. Even if it’s a quick 24-48 hours, it can definitely show you how dependent you may be while giving relief.

Sometimes, I delete the apps from my phone so my muscle memory won’t bring me to them unnecessarily. That way, if I make the decision to log on, the process is a lot more tedious. You can even set a schedule for yourself; only give yourself a couple of hours a day to surf your SM pages. Use that extra time to be more productive towards your home, children, or even your own passion you whine about ‘not having time for.’ Either way, find a way to detach yourself from those worlds and you’ll be all the better for it.

Come see me at the next meeting for Social Media Users Anonymous; we got snacks and juice in the back.

Social media branding 101

Branding in 2018 is so very important because in the age of social media, you gotta be LIKED.

Don’t believe me? Just ask Azealia Banks. How you present yourself to the public eye could make or break your brand, so it’s important to use social media responsibly and intentionally. All forms of social media have different voices, meaning you present information differently per outlet.

For example, Instagram is all about the visual—pictures and videos are the most important, so you want to make them clear, appealing, and to the point. Kim Kardashian may be able to post a nipple and still make coin, but that doesn’t mean you can…unless you’re selling nipple covers or something. Then go off! Let’s get more specific though.

Facebook is easily the most utilized branch of the social media family, with over 2.07 billion monthly active users for Q3 2017, as of  January 4th, 2018. Some businesses have even opted out of using websites and have created Facebook pages instead.  Not only is this cheaper, but if used right, it can ultimately be more productive for your business than the typical Dot Com format.  Facebook is cool because you can use striking images AND words to engage your audience.  Great articles that support your brand are great for content.  If you have a body care brand, perhaps you can post some articles about skin care regimens or even nutritional tips that help you become a more beautiful you.  Facebook also supports hashtag usage now so make those hashtags MEANINGFUL. Creating your own like #itaintRalphtho probably won’t get you the traffic you were looking for.

Depending on what country you live in, Twitter or Instagram come in as the second most popular social media sites based on usage. Separate profiles for your business for both of these is usually the best way to go. With Instagram, hashtag usage definitely helps to generate attention but be careful about how many. With IG’s new rules and current algorithm, more hashtags can lead to less views. The same goes with Twitter, which is a site known for its character limits.  Less is better, quality over quantity.  Canva is a great tool for IG because it helps you create an overall uniform look for your page.

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Twitter speaks to your thoughts so it’s important to have your tweets be in alignment with your brand.  You can speak on current topics and pop culture, but be careful with politics, religion, and sex.  Those are ALWAYS touchy subjects and can honestly cost you consumers.  While on Instagram, visuals should be clean, neat, and eye-catching.

Pinterest is amazing for ideas on how to take better pictures, what editing software you can put on your phone, and a bunch of other tips to get the people going.  You want your social media audience to be a community, which brings us to the most important part of branding—ENGAGEMENT.

Engagement is more than just getting on bended knee (women, please stop doing this). While creating a social media presence, follower count can be important but never as important as engagement.  Speak to your followers. Ask them how their day is going, what they have planned for the week, any new goals for the upcoming month.  Give them reasons to talk to you and gain a rapport.  This is very valuable because it makes them feel closer to you as a brand, thus bringing more traffic and ultimately more revenue if you’re for profit.  Makeup brands are particularly good with this by posting pics of their followers and their makeup looks; this brings exposure for that follower and shows that the brand actually pays attention to their community.  Be open to criticism and tips from the audience as those are the people you’re trying to entice. IG is doing a HORRIBLE job of this right now with their new rules and not giving us back our chronological order timelines. Don’t be like IG. Be better than IG.  That’s what rebrands, updates, and new launches are for—the customer is always right. 

Be intentional in your self-representation, but still maintain the organic nature of your true self.  Don’t feel like you have to put on a mask for followers or consumers.  There’s a brand for everyone and your brand might be perfect for plenty.

Info provided by zephoria.com