Social media branding 101
Branding in 2018 is so very important because in the age of social media, you gotta be LIKED.
Don’t believe me? Just ask Azealia Banks. How you present yourself to the public eye could make or break your brand, so it’s important to use social media responsibly and intentionally. All forms of social media have different voices, meaning you present information differently per outlet.
For example, Instagram is all about the visual—pictures and videos are the most important, so you want to make them clear, appealing, and to the point. Kim Kardashian may be able to post a nipple and still make coin, but that doesn’t mean you can…unless you’re selling nipple covers or something. Then go off! Let’s get more specific though.
Facebook is easily the most utilized branch of the social media family, with over 2.07 billion monthly active users for Q3 2017, as of January 4th, 2018. Some businesses have even opted out of using websites and have created Facebook pages instead. Not only is this cheaper, but if used right, it can ultimately be more productive for your business than the typical Dot Com format. Facebook is cool because you can use striking images AND words to engage your audience. Great articles that support your brand are great for content. If you have a body care brand, perhaps you can post some articles about skin care regimens or even nutritional tips that help you become a more beautiful you. Facebook also supports hashtag usage now so make those hashtags MEANINGFUL. Creating your own like #itaintRalphtho probably won’t get you the traffic you were looking for.
Depending on what country you live in, Twitter or Instagram come in as the second most popular social media sites based on usage. Separate profiles for your business for both of these is usually the best way to go. With Instagram, hashtag usage definitely helps to generate attention but be careful about how many. With IG’s new rules and current algorithm, more hashtags can lead to less views. The same goes with Twitter, which is a site known for its character limits. Less is better, quality over quantity. Canva is a great tool for IG because it helps you create an overall uniform look for your page.
Twitter speaks to your thoughts so it’s important to have your tweets be in alignment with your brand. You can speak on current topics and pop culture, but be careful with politics, religion, and sex. Those are ALWAYS touchy subjects and can honestly cost you consumers. While on Instagram, visuals should be clean, neat, and eye-catching.
Pinterest is amazing for ideas on how to take better pictures, what editing software you can put on your phone, and a bunch of other tips to get the people going. You want your social media audience to be a community, which brings us to the most important part of branding—ENGAGEMENT.
Engagement is more than just getting on bended knee (women, please stop doing this). While creating a social media presence, follower count can be important but never as important as engagement. Speak to your followers. Ask them how their day is going, what they have planned for the week, any new goals for the upcoming month. Give them reasons to talk to you and gain a rapport. This is very valuable because it makes them feel closer to you as a brand, thus bringing more traffic and ultimately more revenue if you’re for profit. Makeup brands are particularly good with this by posting pics of their followers and their makeup looks; this brings exposure for that follower and shows that the brand actually pays attention to their community. Be open to criticism and tips from the audience as those are the people you’re trying to entice. IG is doing a HORRIBLE job of this right now with their new rules and not giving us back our chronological order timelines. Don’t be like IG. Be better than IG. That’s what rebrands, updates, and new launches are for—the customer is always right.
Be intentional in your self-representation, but still maintain the organic nature of your true self. Don’t feel like you have to put on a mask for followers or consumers. There’s a brand for everyone and your brand might be perfect for plenty.
Info provided by zephoria.com